Insights & Ideas
Say it straight or don't say it at all.
Websites
Most Business Owners Are Buying the Wrong Kind of Website
WordPress, Squarespace, and Wix had their place. That place is shrinking fast. And right now a lot of business owners are not choosing them because they're better. They're choosing them because nobody told them the game changed.
Websites
WordPress, Squarespace, and Wix Are Not the Same as a Website That Actually Performs
Looking like a website and being a website that actually works are two completely different things. These platforms sell you autonomy. What they deliver is bloat.