Say it straight or don't say it at all.
Competing on price attracts price shoppers. Average positioning draws in the clients who will grind you on cost and leave the moment someone bids lower.
The baseline keeps rising. What used to be acceptable is becoming the floor. The middle is disappearing, and average is where the pressure is worst.
Hustle gets a business off the ground. Systems determine whether it keeps climbing or hits a ceiling. The plateau is almost always a systems problem, not an effort problem.
