Insights & Ideas
Say it straight or don't say it at all.
Websites
What a Small Business About Page Should Actually Do
A good about page is not there to ramble through company history. It is there to build trust and make the business feel real.
Business
Why Clarity Beats Cleverness on Small Business Websites
Cute headlines and clever copy do not help much if visitors still do not understand what you do and why they should contact you.