Say it straight or don't say it at all.
When a customer asks for a full itemized breakdown on a large job, it usually is not about clarity. It is about taking the quote apart, questioning every number, and trying to cut the project down in ways that usually hurt the final result.
There is no universal rule on website pricing pages. The right move depends on how standardized your offer is and what kind of sales friction you want to reduce.
Adding more leads to a broken follow-up process just means more leads you do not close. Fix the system first. Then scale the input.
The leads are arriving. The problem is what happens after. Most small businesses are not short on leads. They are short on the system to handle them.
