Foundation Intake
Let's build your
website.
Answer one question at a time. We use this to build a custom site — you review it live before you pay a single dollar.
Section 1 — Business Information
What is the full legal name of your business?
Please enter your business name.
Section 1 — Business Information
What name should appear on the website?
May differ from your legal name — e.g. "Apex Roofing" vs. "Apex Roofing Services LLC"
Please enter the display name.
Section 1 — Business Information
What year was the business founded?
Please enter a valid year.
Section 1 — Business Information
Who owns the business?
Please enter the owner's name.
Section 1 — Business Information
Primary contact person for this project.
Who should we communicate with about your website?
Please enter a contact name.
Section 1 — Business Information
Best email for communication.
Please enter a valid email address.
Section 1 — Business Information
Best phone number for customers to call.
Please enter a phone number.
Section 1 — Business Information
Business address. Optional
Leave blank if you're fully mobile.
Section 1 — Business Information
Do you operate from a physical location or are you mobile?
Please select one.
Section 1 — Business Information
Business hours.
Please enter your hours.
Section 2 — What You Do
What is the primary service your business provides?
e.g. Tree removal, roofing, plumbing, HVAC, etc.
Please enter your primary service.
Section 2 — What You Do
List ALL services you offer.
One per line.
Please list your services.
Section 2 — What You Do
Which services are the most profitable?
Please answer this question.
Section 2 — What You Do
Which services do you want MORE of?
Please answer this question.
Section 2 — What You Do
Are there services you want to avoid or phase out? Optional
Section 3 — Service Area
What city is your business based in?
Please enter your base city.
Section 3 — Service Area
List ALL cities you serve.
Please list the cities you serve.
Section 3 — Service Area
What is your ideal service radius?
e.g. 20 miles, entire county, statewide, etc.
Please describe your service radius.
Section 3 — Service Area
Any specific cities you want to prioritize for ranking? Optional
Section 4 — Your Edge
Why do customers choose you over competitors — and what makes your business different?
What do customers consistently come back for or say about you? What can't a competitor copy?
Please answer this question.
Section 5 — Branding
Do you currently have a logo?
Please select one.
Section 5 — Branding
Upload your logo file. Optional
PNG, SVG, or AI preferred. JPG or PDF also accepted.
Section 5 — Branding
Do you have brand colors? Optional
Hex codes, Pantone numbers, or just describe them.
Section 5 — Branding
Which style feels closest to your brand?
Please select a style.
Section 6 — Trust & Credibility
How many years of experience do you personally have in this industry?
Please enter your years of experience.
Section 6 — Trust & Credibility
Any certifications or licenses? Optional
Section 6 — Trust & Credibility
Do you offer warranties or guarantees? Optional
Section 6 — Trust & Credibility
Any awards or recognition? Optional
Section 6 — Trust & Credibility
Are you part of any associations? Optional
e.g. BBB, Chamber of Commerce, NRCA, etc.
Section 7 — Reviews
Do you currently have online reviews? Optional
Select all that apply.
Section 7 — Reviews
Approximate number of Google reviews. Optional
Section 7 — Reviews
What is your current Google rating? Optional
Section 8 — Media
Do you have a company tagline or slogan? Optional
Section 9 — Competitors
List up to 3 competitors in your area.
Please list at least one competitor.
Section 10 — Contact Preference
How do you want customers to reach you?
Please select one.
Section 11 — Existing Website
Do you currently have a website?
Please select one.
Section 11 — Existing Website
What is your current website URL? Optional
Section 12 — Your Story
What do you want customers to know about you?
What's the most important thing a customer should understand before working with you?
Please answer this question.
Section 13 — Timeline
When would you ideally like this site live?
Please provide a timeline.
Section 14 — The Pitch
Write a short paragraph about why your business is the better option for customers.
Casual and natural is exactly what we want. Just tell us where your business shines. We'll shape it into something great.
Please write a short paragraph — this is important.
Section 15 — Agreement
One last thing before we get started.
We build your site first — you see it live and fully functional before you pay a single dollar. We're asking for one thing in return.
We invest real time and real work building a custom site for your business. We're not sending you a mockup or a template preview — we build it, host it, and hand you the keys to test it yourself.
If it looks great, functions correctly, and meets your expectations, we ask that you're ready to move forward with payment within 72 hours of seeing the demo. No "let me think about it for two weeks." If you need to think about it, that's totally fine — just don't fill this out yet.
You need to agree to this before we can move forward.
✓
We've got everything we need.
Your intake was submitted successfully.
Trevor will review this and reach out within 24 hours.
This form is for Foundation only. Project X is not available for 2026, but the waitlist is open for 2027.
Project X Waitlist →