Say it straight or don't say it at all.
A lot of people stay overwhelmed because they are trying to solve their entire life at once. You do not need a perfect 10-year master plan. You need a clear plan for tomorrow and the discipline to repeat it.
Staying busy feels like productivity. But most of the tasks filling your schedule are not moving anything forward. They are keeping you from the work that actually does.
Simple gets used. Complex gets avoided. Every layer of complexity you add to your business becomes a place where things go wrong or do not happen at all.