Insights & Ideas
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AI
AI Isn't Coming for Copywriters. It's Already Here.
The market doesn't care how anyone feels about it. It rewards what works, ignores what doesn't, and replaces anything that becomes inefficient. Right now, that pressure is aimed directly at general copywriting.
AI
Oracle Cut 30,000 Jobs. This Is What People Still Don't Understand About AI
Oracle just cut 30,000 jobs — roughly 20% of its workforce. That's not a layoff. That's a structural reset. And it's not an isolated event. Here's what most people are still getting wrong about where this is going.