Say it straight or don't say it at all.
When a customer asks for a full itemized breakdown on a large job, it usually is not about clarity. It is about taking the quote apart, questioning every number, and trying to cut the project down in ways that usually hurt the final result.
References are free due diligence and most people never use them. When you do call them, the right questions tell you almost everything you need to know before you sign.
